Within the Saudi automotive sector award 2018 Almajdouie – Changan gets the “Best Marketing Campaign” award
by Changan Team
Posted on 22/03/2018
Jeddah, Mar 18, 2018 – Almajdouie Motors, the authorized distributor for Changan cars in Saudi Arabia, got the “Best Marketing Campaign” award, the winning of this prestigious award was announced during the celebration of the results announcement of the 6th edition of PR Arabia National Auto Award for the year 2018.
With the presence of HRH Prince Khalid bin Sultan Al Abdullah Al-Faisal, President of the Saudi Arabian Motor Federation, Saudi car dealers and the press, a special ceremony was held to declare the results of the 6th edition of PR Arabia Auto Award 2017/2018. Mr. Mohamed Ali Almajdouie, MD of Almajdouie Motors – Changan received the award’s honorary shield. The winning came in recognition of the “Extreme Heat Challenge” campaign, which was launched last summer by Almajdouie – Changan, where the campaign was recognized by the Award’s jury as the best marketing campaign that achieved a great success and reflected a positive impression about Changan cars in the Saudi market.
“Extreme Heat Challenge” campaign had succeeded in attracting the public attention to the striking performance and durability of Changan cars under severe driving conditions and extreme temperatures. The campaign widely attracted social networking celebrities who interacted with the campaign through their accounts on the social networks and websites, and followed its route in Saudi Arabia, then to Kuwait and U.A.E., with a total distance exceeding 20000 km.
After getting the honorary shield, Mohammed Ali Almajdouie, commented as saying:” This is a great new accomplishment to add to many achievements we achieved and still achieving since we acquired the dealership of Changan cars, thanks to the precise execution of our strategic plans in terms of both marketing and social initiatives, we are very proud and pleased for winning this prestigious award.”
Noting that Almajdouie Motors Company is planning to launch, within the coming couple of months, the all-new Changan CS95 car, which was tested in the “Extreme Heat Challenge” campaign with the participation of Chinese experts, who attended the challenge specifically to assess the capabilities of the car, where the car proved to be capable to operate perfectly under harshest driving and climate conditions.