Almajdouie – Changan offers virtual test-drive at family touring festival (Kashta) Woman hits Saudi roads on-board Changan cars

by Changan Team

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Posted on 21/03/2018

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Dammam, January 21, 2018- Almajdouie Motors, the authorized dealer for Changan cars in Saudi Arabia, offered Saudi ladies a unique and excellent opportunity to virtually test-drive Changan cars. This initiative comes in line with the Royal Decree to allow women in Saudi Arabia to drive.

This initiative took place through the family touring festival (Kashta), which took place last week in Dammam. Taking advantage of this remarkable festival, Almajdouie Motors – Changan displayed a number of Changan cars including, the all-new car Changan CS75, where ladies, visitors of the festival, were acquainted with the latest technologies and high potentials of this remarkable car. The virtual test-drive involved a unique experience, including photographing of the driver, and adding audio, video and light effects as well high definition sceneries from around Saudi Arabia, thus giving the driver a sensation of physical driving on real streets

On this occasion, Mohammed Ali Almajdouie, CEO of Almajdouie Motors – Cahngan, expressed his pleasure for this unique experience and its high turnout, thanks to our innovative ideas which always attract people interested in Changan cars, and added that the initiative that has been launched at the family touring festival, has achieved its objectives and attracted a great number of ladies to be part of it.

Furthermore, he said: “The Saudi automotive sector is entering a new era, which represents a historic opportunity to strengthen it; we do our best to take vantage of this opportunity, and launch more initiatives and innovative ideas   to ensure the enhancement of the consumers trust in Almajdouie Motors.”